What’s your idea? Give your elevator pitch. (300 characters):
Trngle is a web and app-based platform that enables you to explore people’s creative work and gives you the tools you need to develop, market, and recruit for your passion projects or businesses.
What problem does it solve? How? For whom? (500 characters):
If any driven amateur creative wants to start a passion project or business, they are limited to crowdsourcing and recruit from their personal network. This restricts their talent pool and opportunities. Additionally, the pieces of work that are the outcome of a project have a limited audience. For example, an Emerson film is typically only seen by a small piece of the Emerson community, but individuals from the Boston (and beyond) could be interested in it. Discovering people’s creative work, based on location, enables people to experience how creative content differs from city to city.
How big is that market or audience? (140 characters):
15.5 million people in the U.S. are freelancers according to the Bureau of Labor Statistics. By 2020, it is expected there will be 70 million American freelancers. (http://www.fastcompany.com/3049532/the-future-of-work/heres-why-the-freelancer-economy-is-on-the-rise)
What is innovative and unique about your idea? (300 characters):
There is currently not a platform for amateurs creatives to recruit multiple individuals for a project that cross multiple creative mediums. For example, if a person is looking for an actor, a female model, a graphic designer, lighting technician, etc. all for one project, he or she would have to go to multiple sites to recruit the individuals that they cannot find through their own personal network. Trngle makes this a one step process.
What evidence do you have that proves the need for your idea? (500 characters):
I have organized interviews with fifty people, for two years, about the needs and problems of people wanting to recruit individuals for creative projects. Additionally, The Association of American College & Universities conducted a study that employers ranked college students on 20 skills of how prepared they are. The percentage gap between how employers ranked the college students and how they ranked themselves differed greatly. Trngle would give driven creatives more opportunities to work on independent projects, which will give them needed real work experience before leaving college. (https://www.washingtonpost.com/news/grade-point/wp/2015/01/26/why-are-so-many-college-students-failing-to-gain-job-skills-before-graduation/)
How will you make money (if profit-oriented) or fund your project (if not for profit)? (200 characters):
We will become profitable through a combination of promotional content on the app and website and charging companies to find them perfect candidates for any position they are looking for; this is done by algorithms my co-founder has already developed.
Team: Harry(Baron) Holmes, 2016, Marketing Major Emerson College, Skills: Adobe Illustrator, Photoshop, Premier and social media expert, Role: Chief Operational Officer.
Sky Krauthamer, Computer Science Major Carnegie Mellon, Skills: Big Data Analytics
Models and Methods for Optimization
Fundamentals of System Development
Principles of Imperative Computation
Experimental Design for Behavioral and Social Sciences
Infrastructure and Accelerator Funding: I want to spend as little money as possible. Because my co-founder is a developer, I would use the funding to purchase above and below the line marketing supplies. I would create individual marketing campaigns that target each of the Pro Art Schools. I would organize booths at the Pro Art Schools campuses and incentive the students to download the app, create a profile and upload content by giving them a free Chipotle Burrito after completion; a really successful marketing campaign that I did when interning for another startup. I would also like to purchase leads from bolsterbiz.co. An extremely reputable and cheap website to obtain leads that multiple startups that I have connections to.
Traction: What's your best idea for interacting with customers to demonstrate they will adopt your solution? (500 characters): I would gather groups of people from the six Pro Art Schools, and ask them if the problems that Trngle is solving are the same problems they run into when trying to reach their independent project goals. I would also show the group example projects that have been developed through the use of the Trngle app to show the values of the platform. Additionally, there will be example content on the Trngle platform so the alpha testing group truly gets a feel for the possibilities of the app.
Growth: What are your short and long term goals?: In the beginning, I would like the Pro Art Schools to be the early adopters of Trngle because the collection of schools vary so greatly in focuses: music, film, dance, art, architecture, communications, theater, etc. From there, I want to expand to other schools in the Boston area and other creative epicenters. My long term goals for this year is to have a substantial presence in major cities such as New York City, Boston, Los Angeles and San Francisco. My goal for the company is for Trngle to be the platform for freelancers, of any type, to get work wherever they are in the world. Additionally, where creatives get inspiration for their work.
How many hours each week will you work on this project? (20 characters): As many hours that are necessary to reach my short and long term goals.
What aspects of the WeWork space will be most beneficial to you? (200 characters): WeWork is an office space that is filled with influential people, revolutionary ideas, inspiration. The WeWork space will provide the fuel for new ideas and refine the Trngle platform more than any other work environment.
Give an example of a significant risk you took to further your personal development. (150 characters): My freshman year of high school, I decided to hold myself back because I knew I would be more successful with students in the grade below me. It was one of the best decisions of my life. Additionally, I transferred to Emerson College because of the excellent marketing program, and it is the perfect environment to launch my startup.
Give an example of a time you sought advice from someone you didn't know. (150 characters): Entrepreneurship events like Greenhorn Connect, I would introduce myself to a lot of people, especially individuals that have knowledge in my industry like Panos Panay who started the company Sonicbids.
What else should we know about you? (200 characters): Trngle is something I have been passionate about ever since I came up with the idea two years ago. Running the company is what I want to be doing after college. I have completely designed the entire app. I gave up travelling abroad, family activities and many other experiences because I believe that Trngle will change the world for the better.
Name: Mariana Tinoco
Email Address: email@example.com
Business Name: Our magazine
Video Pitch : vimeo.com/149603931
(Cathy's note: unable to embed this video, so please click the link.)
What’s your idea? Give your elevator pitch. (300 characters): Millennial women in Mexico City deserve a Spanish-language online magazine that is smart, funny, and diverse and provides a depth lacking in the print and digital offerings for this audience. We’ll cover news, people, fashion, culture, tech, and lifestyle and build a welcoming community for readers.
What problem does it solve? How? For whom? (500 characters): Most women’s magazines in Mexico focus on celebrities, fashion, and beauty. Savvy, career-focused millennial women living in Mexico City want to read about different topics, get more out of their city, connect with like-minded women, and consume a publication that makes them feel good about themselves. The US is seeing a rise in women’s magazines and websites that bust the stereotype of their genre and provide in-depth, varied content. We want to be the first to offer this in Mexico City.
How big is that market or audience? (140 characters): Mexico City has about 400,000 women born between 1980 and 2000. About 345,525 have an occupation and an annual income of at least US$9,500.
What is innovative and unique about your idea? (300 characters): We will be filling a void in the media landscape in Mexico City. Our readers will find articles, photos, and videos on diverse topics and a place to connect with their peers. The content will be positive, informative, relatable, and useful.
What evidence do you have that proves the need for your idea? (500 characters): I lived in Mexico City for 27 years, working as an editor and writer for almost 5 years, I have never found a publication that feels smart, sophisticated and tailored to my age group.
These are the main women’s magazines in Spanish available in Mexico City, most of them cover the same topics: sex, fashion, celebrities, lifestyle and beauty:
How will you make money (if profit-oriented) or fund your project (if not for profit)? (200 characters): Launching a Kickstarter campaign to raise money for web development. We will sell ads, including native ads, sell sponsorships to events and to newsletters. We will not charge readers for content.
Team: Mariana Tinoco
Graduation year: 2016
Major: Publishing and Writing
Skills: Magazine editing, writing and social media skills
Role on the team: Editor in chief and publisher. Initially I will look for advertisers and/or sponsors.
Skills: Editorial design and use of Photoshop and InDesign
Role on team: Design director (based in Mexico City)
Skills: Video producer and editor
Role on team: Video director (based in Mexico City)
Skills: Marketing research
Role on team: Marketing associate (based in Mexico City)
We will work with freelance editors and writers in Mexico City and Boston and pay special attention to Emerson students with a background in journalism, publishing, marketing and those who speak Spanish. We want to engage with the Emerson community for this project.
Infrastructure and Accelerator Funding: That money would be used to pay freelancers to build and design the site, to buy a domain name, to set up security for the site, and to commission the first batch of articles, photos, and videos. To start, the online magazine will offer content on news, people, fashion, and lifestyle; as we grow we will add more subject areas and focus on video content too.
Traction: What's your best idea for interacting with customers to demonstrate they will adopt your solution? (500 characters): We will create and show prototypes and a pitch video to potential readers, advertisers, and sponsors, both in formal focus groups and informal opinion-gathering sessions.
On social media we will announce the magazine before it launches and create polls to see how people react.
Growth: What are your short and long term goals?: Within the first year our goal is to launch the Kickstarter campaign, create a prototype, and then the real website and commission the first batch of articles, photos, and videos. As noted above, we will focus on news, people, fashion, and lifestyle, favoring evergreen content that will give us a lot of mileage; a long-term goal is to add more subject areas.
We will also create a realistic list of potential advertisers and sponsors, and meet with a portion of them. At first, we plan to start selling ads using Google AdSense.
Initially our team will work on the project on an unpaid basis. Within a year of starting the magazine, we would need at least two people working full time on this.
As a long-term goal, we plan to have a workspace in Mexico City and a full-time staff that will include people in sales, marketing, design, and editorial. In the future we could expand to create content for women in other states of Mexico, however our focus is to engage with readers in Mexico City, especially because they have a very different lifestyle from woman in other parts of the country.
How many hours each week will you work on this project? (20 characters): 30 hours a week.
What aspects of the WeWork space will be most beneficial to you? (200 characters): The ability to have a dedicated space to work, create video content, and meet with potential readers, writers, editors, or advertisers. We would also network with people in the WeWork space.
Give an example of a significant risk you took to further your personal development. (150 characters): Quitting my job as an online editor for a newspaper in Mexico City to come to Boston to pursue a master’s degree and focus my career on magazines.
Give an example of a time you sought advice from someone you didn't know. (150 characters): When facing the decision to move to Boston I looked for the chair of the Communications Department in the college I went to and asked for his advice.
What else should we know about you? (200 characters): I know journalists in Mexico who can contribute. I just took the class “Launching a Women’s Magazine” where talked to founders of women’s magazines. My professor has volunteered to serve as a mentor.